Measure. Analyse. Optimise.

Marketing Director | CareScribe

We have used Usman and the team for multiple projects, including setting up tracking for a new website, tracking conversions, and auditing our GA4 setups to suggest improvements. All of this has helped us measure our websites’ performance and understand user behaviour better!

They were hot on the communication and always kept me in the loop with what they were doing. They answered all the questions we had and were thorough. I would recommend Data Terminus and will certainly reach back out when we need more support!

Co-Founder | Koalatative

Before working with Usman, I didn't really trust anyone else with analytics. I was so used to seeing GA setups riddled with problems that it was safer to just do it myself.

But with Usman on the team, my attitude has slowly changed to the point where I don't even feel the need to learn everything about GA4 since he's way ahead of me anyway.

I can be confident that he's on top of things and doing quality work that I can depend on, and of course, it doesn't hurt that he's a genuinely likeable guy who is easy to work with.

Managing Director | Uplifts

DT team are very skilled and super reliable experts for Google Analytics as they’ve helped us get some really useful insights for our CRO programs.

What I like most are their fast response time and the willingness to go the extra mile. I cannot recommend them enough!

Co-Founder | Koalatative

A good analytics set-up is the foundation of every web optimization project and it’s truly hard to find people who understand that side of it well enough to tie it together with making an actual business case, user experience, project management and everything else that goes into making your digital marketing efforts a success.

Usman is one of those rare people who can dig deep into implementing an analytics set-up and explain the problems within it in simple language to everyone whose expertise might be less technically focused.

We’ve worked on several challenging projects together over the past year and a half or so, and Usman is one of the easiest and fun people to work and solve creatively.

IT Director | Apex Leadership Co

Usman is a great technical marketing resource to have on our team. He is informed, organized, responsive, and a great communicator.

CRO Manager | Newcastle FC

Usman was an absolute pleasure to work with. He is friendly, attentive and very meticulous in the work he delivers and I was always impressed with the way he thinks about problems and forms the optimum solution.

I worked primarily with Usman for Analytics work, but it was an added bonus that he also had CRO knowledge as he would always be thinking about the benefits to a CRO programme at the same time as implementing Analytics solutions.

I would (and have) recommended Usman to others and would give my backing to anyone looking to choose Usman for their project.

Founder | Chevron Analytics

Working with Usman brings me such peace of mind. I rely on him for his expertise in navigating complex GA4 scenarios and addressing technical questions.

Usman consistently delivers dependable results and is dedicated to ensuring every project and request is handled in a timely manner.

He is a reliable partner, known for his deep knowledge and unwavering commitment to customer satisfaction.

Head of SEO | Evolved

Data Terminus has been an unbelievable support across our business and for our clients since we started working together last year.

Analytics has been something we have found difficult to get right as an agency, as typically, issues with these platforms appear irregularly, however their support has meant we have a much stronger grip on this for our clients.

They consistently deliver high-quality work on time and with clear communication throughout the process.

In addition, they don’t hesitate to join calls with our internal teams and even clients to help us make more progress.

Head of Brand

Multiple brands, including Petted, Pet Insurer, and Wag!

Usman has been a vital asset to our team - his ideas for testing and forensic ability to analyse results and data have resulted in clear increases in conversions.

Founder | The Solace

Working with Usman on our Mixpanel setup was a great experience. He quickly understood what we were trying to achieve, brought structure to our tracking, and made the whole process straightforward. Would highly recommend.

Entrepreneur | LinkedIn Profile

Usman and team did a great job ensuring our conversion reporting was accurate. Helped increase our EMQ to 9+, and numbers were almost identical to our backend platform. This was important because it helped us scale our marketing campaigns.

But what I really liked was the amazing communication and constant monitoring of data post-implementation to ensure everything was working perfectly. This wasn't required, but it shows you that they really care about what they do.

I would highly recommend them if you want data that you can trust!